Sindibad Apartment
The Moroccan salon reinterpreted — zellige and warmth for a contemporary life lived close to the fire.
- Category
- Apartment
- Type
- Residential
- Location
- Casablanca, Morocco
- Year
- 2025
Tradition held
in a modern embrace.
The Sindibad Apartment was an act of cultural translation. The client wanted the deep comfort of a Moroccan salon — low seating, richly patterned surfaces, the sociable centring of the room around a hearth — while living in a thoroughly contemporary way. The answer was not compromise, but synthesis.
Zellige tiles in a restrained terracotta-and-ivory palette line the cheminée surround, their handmade irregularity contrasting with clean plaster walls. Broad banquette seating upholstered in boucle sits lower than European convention — closer to the ground, closer to conversation. The fireplace is the axis around which every element orbits, as it has always been in the Moroccan home.
Low seating,
deep comfort.
Boucle banquettes trace the perimeter of the main salon, anchored by hand-knotted Beni Ourain rugs and punctuated with brass-legged occasional tables. The palette is warm and earthy — tawny ochre, raw linen, aged ivory — drawn from the landscape outside the city rather than any catalogue.
A fire at the
heart of the home.
The cheminée surround is clad floor-to-ceiling in hand-cut terracotta zellige, each tile slightly misaligned in that particular way that only a craftsman's hand can produce. Above the mantel, a raw plaster reveal frames the flue — the only element in the room that is purely functional, and the more beautiful for it.
- Art Direction
- Nada Chraibi — Nach Concept
- Type
- Moroccan Salon — Residential
- Location
- Casablanca, Morocco
- Key Materials
- Terracotta zellige, raw plaster, boucle, Beni Ourain wool, brass
- Focal Feature
- Floor-to-ceiling zellige cheminée surround
- Completion
- 2025
Details &
specification.
« The Moroccan home was never about display — it was about gathering, warmth, and the pleasure of being together. »
— Nada Chraibi