IMIM Restaurant
Industrial minimalism meets Moroccan character — a dramatic canvas where branding and warmth coexist.
- Category
- Restaurant
- Type
- Commercial
- Location
- Casablanca, Morocco
- Year
- 2024
Where industry
meets identity.
IMIM Restaurant perfectly blends industrial minimalism with Moroccan character. Matte black walls serve as a dramatic, contemporary canvas that allows the branding and rich wood tones to take center stage — a backdrop that recedes so that every material and detail can command the room with full confidence.
The leather banquettes in warm terracotta and caramel tones add a cozy, inviting touch that softens the industrial edge, while the light wood dining chairs keep the space airy and modern. The result is a dining environment that feels both grounded in Moroccan warmth and sharply contemporary — a space as considered as the cuisine it serves.
- Art Direction
- Nada Chraibi — Nach Concept
- Type
- Restaurant — Commercial
- Location
- Casablanca, Morocco
- Key Materials
- Matte black paint, warm wood, terracotta leather, light wood chairs
- Atmosphere
- Industrial minimalism with Moroccan warmth
- Completion
- 2024
Details &
specification.
« A restaurant is not only a place to eat — it is an atmosphere to inhabit, a story told in every surface and shadow. »
— Nada Chraibi